abof is where to visit to get your hands on freshest styles, your daily dose of fashion, style hacks and lots more. This is that one place, that will give you all the ammo you need to bring out the star you were born to be. This is your ticket to stardom.
We are here to walk beside you as you turn your mundane everyday into a special event - and we're gonna make sure you're dressed just right for this wonderful event, called life. We will be your loyal cheerleaders and ardent fans as you take your victory walk, every morning when you step out.
We've got everything it takes to make this happen - a massive collection of in-season styles from the best brands, customized content to help you up your fashion game, style hacks from the pros and even a virtual trial room! Like class A showstoppers, we have put in place a great delivery system to make sure you don't waste too much time waiting.
Aditya Birla Online Fashion Private Ltd (abof) is ABG's vehicle for foraying into pure-play fashion e-commerce space. Its registered office is at Aditya Birla Centre, S.K.Ahire Marg, Worli, Mumbai - 400030. For information about Aditya Birla Group, click here